BOH Plantations is actively involved in nurturing the exciting development of Malaysia's performing arts scene.
In 2002, as part of this commitment to the arts, the Company, together with virtual publishing house and arts and culture portal Kakiseni.com, introduced the country's first ever awards ceremony for the performing arts: The BOH Cameronian Arts Awards.
The Awards is named after one of BOH's flagship brand, BOH Cameronian Gold Blend. The blend, created for the discerning tea drinker, is a true masterpiece from the superb growing conditions of the highlands, a brew considered as the art of tea perfected.
The performing arts awards honours the year's most outstanding contributions in the areas of dance, theatre, music and musical theatre. Every aspect of the performance is given due attention from the talents of the performers and their art to behind-the-scenes work such as set, lighting and sound design. After nine years, the Cammies, as it is affectionately known has been lauded for raising the profile of the arts generally.
The Company also sponsors the BOH Cameronian Lifetime Achievement Award. This award was created to honour an individual (living or posthumously) or an organisation deemed to have made substantial and pioneering contributions to arts in Malaysia over a sustained period of time.
Since its inception, winners of the Award are the late Krishen Jit (2002) who is acknowledged to be the father of modern local theatre, Indian Classical dance guru Ramli Ibrahim (2003), producer-director-theatre-activist Dato' Faridah Merican (2004), Dalang Dollah Baju Merah Abdullah Ibrahim (2005), Dato' Syed Alwi (2006), Professor Ghulam Sarwar Yusuf (2007), dancer, choreographer and educationist Lee Lee Lan (2008) and The Temple of Fine Arts (2009) - the first organisation to receive the honour.
After a two year hiatus, the widely respected and illustrious BOH Cameronian Arts Awards is back with a big bang with its new and improved 9th instalment! In continuing to recognise Malaysia's local talents, efforts and achievements in the performing arts scene, the Award is giving even more Ummph! through three new developments to spur the industry on:
The Backer's Audition
The Backer's Audition is a dedicated platform to invite corporate companies to lend support to the industry. For the Award's 9th instalment, 43 performing arts groups and 16 corporate companies were gathered together to do just that.
The Technical Awards was held as a separate event to specifically recognise the technical expertise required to bring together a successful production.
Patron of the Arts Awards
The Patron of the Arts Awards serves to honour and recognise private entities that play important roles in supporting the development the local arts industry. For 2012, Yayasan Sime Darby was declared winner of this particular award.
As the Company aims to perfect the art of tea, so too, does the Company seek to acknowledge and encourage perfection in Malaysia's performing arts industry through its full support of the BOH Cameronian Arts Awards.