• Acknowledge and commend outstanding artist contributions to the local
  performing arts environment.
  
  
• Raise the profile of the arts community among the local public, as well as abroad.
  
  
• Encourage artists to produce work and present it to the public.
  
  
• Encourage the public to develop its own appreciation and critical judgment through online voting.
  
  
• Provide art practitioners with feedback on their work a) from the public
  through the online voting, and b) from a panel of judges.
  
  
• Create public awareness of the technical aspects of productions, such as lighting and set design via the Technical Award categories.