With a consumer base that spans across age and racial groups, BOH recognises that it has a unique position to reach people. The Company believes it can use its wide consumer base to help raise the level of public awareness on issues of national concern.

Accordingly, BOH is commited to the conservation of the environment.

BOH & WWF

Most recently, BOH entered into a partnership with the Malaysian chapter of the WWF with the hope of achieving two objectives. The first is to help rehabilitate the forest habitat for the orang-utan in the Supu Forest reserve, Bilit and river reserves along the Kinabatangan, Sabah. This is done through planting seedlings, expanding the existing nursery to accommodate more seedlings and cleaning and weeding so that young trees can grow to proper height.

The project's second objective is to help create greater public awareness of the issues that threaten the fragile existence of these creatures through efforts including a community service message on the Putraline LRT together with Big Tree and RapidKL and a joint concert with ERA radio station featuring local music celebrities.

In conjunction with the collaboration, BOH also developed a limited edition package for its BOH Cameron Highlands Tea which featured the orang utan and its plight, a donation card for anyone who wished to participate in the project and a premium giveaway.