Committed to freshness
In celebration of its 70th birthday in 1999, BOH launched a special commemorative campaign with the catchphrase '70 and Getting Fresher!'
As one of the few vertically-integrated tea companies in the world, with the shortest journey from the tea bush to the factory and from the factory to the pack, BOH tea is acknowledged as one of the freshest in the country.
BOH Brings People Together
Further developing from the 'BOH ada Ummph!' campaign, the tagline 'BOH Brings People Together' was adopted to reflect the catalytic role that tea plays in the bonding of individuals within our Malaysian multi-racial society.
BOH is proud to be a part of this ritual of tea-drinking and to have also helped create oppurtunities for people to transcend social boundaries and come together over a cup of tea.